Wednesday, April 11, 2007, 08:21 PM
[
General]
There are more then bowling balls spinning on the lanes of one South Jersey bowling center that is slated to close this spring. The owner is spinning that the year old New Jersey smoking ban as the reason for his failing business. The local media has fallen for it hook, line and sinker. Before I paint the bigger picture, I should tell you I do bowl at one of his centers. This company has about five centers and two are in the same town just miles away from each other. I bowl at the one not closing but in the same town.
For the past week there has been newspaper, television and radio reporting on the closing of this center due to public smoking ban in New Jersey. A year ago all public smoking except for in the casinos was banned. For those not familiar with New Jersey the southwest portion borders Philadelphia, Pennsylvania. Many of the base customers for two of this owner's center come over from Philadelphia to bowl. Philadelphia has a smoking ban but the Pennsylvania suburbs do not. This center claims the customers are not coming to Jersey to bowl because of the smoking ban. No one has mentioned that a Lucky Strike Bowling Lounge opened in downtown Philadelphia last June followed by North Bowl in July. Nor has there been mention of Strikes Bowling Lounge that opened by University of Penn campus in March 2005.
If their customers were coming over the bridge and now there are two state of the art centers to service these customers why drive to Jersey. I am not a Penn grad but it does not take a Wharton MBA to see the connection. Three new centers servicing a good portion of your customers equals drop off in business. Centers further away from the bridge reported an increase in business.
A quick internet search of Delaware and New York two near by states to go smokeless before New Jersey, only one article could be found about a center closing due to a smoking ban. However, it was noted in the article that the center was not doing well before the ban. There is no proof that center would of survived if the smoking ban was not enacted. A quick internet search found comparative numbers for the months of May through August for 2005 and 2006 released by this owner for a public hearing on a proposed Pennsylvania smoking ban. I will not publish the exact numbers but bar sales were down 11%, billiard was down 30%; and bowling receipts are down 10%. He said in the 40 years his family has run this center, they've never lost sales from year to year. However, he fails to mention the new competition.
I know in my two leagues we did not lose one bowler because of the smoking ban. I do know that my husband and I could not bowl if it was not for the smoking ban. We have a newborn and we would not being taking the baby to bowling center if smoking was still allowed. If you look around one of my leagues, there are new faces. Those new faces have small babies and children attached to them. The only losses in my bowling league were unrelated to smoking. I do believe there was some drop off because of smoking but the fatal blows were dealt by new competitors.